LAKE Pajamas’ latest assortment advantages the Caretta Analysis Undertaking on Wassaw Island
Images courtesy of LAKE PAJAMAS
LAKE PAJAMAS IS now providing its extremely mushy, cult-favorite sleepwear for trigger. The Savannah-based firm has launched the Ocean Kingdom assortment — that includes whimsical, marine animal illustrations by artist Inslee Farriss in kinds for infants, youngsters and girls — with 100% of proceeds going to the Caretta Analysis Undertaking. The challenge, a analysis, conservation and training program, has studied and guarded threatened loggerhead sea turtles on Wassaw Nationwide Wildlife Refuge (a coastal barrier island sandwiched between Tybee and Ossabaw islands) for practically 50 years. Though a lot of Georgia’s barrier islands embrace developments like houses and resorts, Wassaw is without doubt one of the few within the Golden Isles that has been left largely untouched, with rolling dunes, woodlands and huge salt marshes unfolding throughout greater than 10,000 acres, making it a first-rate nesting spot for loggerheads through the summer time months.
“We repeatedly search for methods LAKE may give again and help our group,” says co-founder Cassandra Cannon. “I’ve at all times had an curiosity in environmental causes, and we’re thrilled to be partnering with Caretta this summer time.”
Cannon, who grew up in coastal Georgia, would usually crab when she was younger. “I’ve at all times been fascinated by sea creatures [and] my oldest son is now obsessive about them, too.”
Based in 2014 by Cannon and fellow Georgia native Anne Learn Lattimore, LAKE launched on-line earlier than opening standalone shops in Atlanta and Charleston. The model’s comfy loungewear is beloved by locals and celebrities alike (Jennifer Garner was noticed in a striped LAKE set on her Instagram earlier this yr).
The fundraiser is ongoing, and LAKE expects to make its closing donation to the Caretta Analysis Undertaking by the top of the yr. Though it’s the primary time the corporate has waded into fundraising, it gained’t be the final. “We have now lengthy liked the concept of designing particular prints for our pajamas and donating the gross sales proceeds to associated organizations,” Cannon says. “This challenge has already had such optimistic suggestions and is one thing we’d wish to proceed annually to profit completely different organizations.”