Cryptocurrency has one other movie star backer – within the form of Hollywood celebrity Matt Damon, who’s fronting a brand new advert for Crypto.com.
The Bourne franchise actor is the star of the platform’s polished advert marketing campaign – ‘Fortune Favours the Courageous’ – wherein the 51-year-old takes an historic walkthrough of inspirational individuals who have made a distinction to the world.
Within the 60-second advert, directed by Academy Award winner Wally Pfister, Damon builds as much as introduce Crypto.com as he talks about folks being “their bravest selves”.
The marketing campaign launched on Fox Sports activities earlier than being unveiled throughout greater than 20 nations over the weekend.
It marks a severe gear shift in promoting for cryptocurrency, in addition to introducing some heavyweight Hollywood firepower following movie star endorsements from the likes of Stephen Curry, Kim Kardashian and Tom Brady.
Though being launched to many newcomers for the primary time by means of the advert, Crypto.com has been round since 2016, and has greater than 10 million clients.
The endorsement from Damon manifested by means of a donation from crypto.com to the actor’s non-profit organisation Water.org – a worldwide venture to offer clear water and sanitation in areas of want.
It’s understood Crypto.com made a donation of $1m to the trigger.
“Very similar to what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my dedication to empowering folks across the globe with the instruments wanted to take management of their futures,” Matt Damon stated of the advert marketing campaign.
“They’ve constructed a crypto platform that’s accessible and places folks first.”
Crypto.com co-founder and CEO – Kris Marszalek – hinted that the involvement of Hollywood royalty, marked a major second for cryptocurrency adoption.
“The timing of this marketing campaign coincides with the early levels of mainstream adoption of cryptocurrency, one thing we’ve been exhausting at work to advance since our founding 5 years in the past,” he stated.
“We’re very excited to introduce our firm to a worldwide viewers, inviting them to our safe platform with a message centered on monetary independence and self-determination.”