This season Italian groups have introduced in vital revenues by way of partnerships with cryptocurrency corporations, and Inter have been among the many groups to capitalize probably the most.
This in accordance with immediately’s print version of Italian newspaper Il Sole 24 Ore, who report that the Nerazzurri’s €85 million value of partnerships with cryptocurrency corporations leads the way in which in Serie A.
This season, groups in Serie A have introduced in over a €180 million value of revenues by way of sponsorship offers with cryptocurrency corporations, and this quantity rises to in extra of €250 million when all partnerships are thought of.
The Nerazzurri have been probably the most distinguished examples of this pattern over the summer season, with blockchain fan token firm taking the place of Pirelli because the crew’s foremost shirt sponsor.
Inter’s partnership with Socios.com for the 2021-22 season is value €16 million, however this rises to €20 million together with add-ons.
In the meantime, the Nerazzurri have additionally taken on DigitalBits, a cryptocurrency developed by Zytara, as a sleeve sponsor for €5 million per season, which means that the whole worth of cryptocurrency sponsorships over the subsequent 4 years for Inter will likely be at the very least €85 million.