
His Mr. Suave moustache is iconic not solely to his Solar Life department however in the entire firm’s awarding occasions. You see, “suave” interprets to “charming, assured and stylish,” which 67-year-old Roberto dela Cruz, continues to radiate amongst his colleagues, shoppers and prospects.
Often known as Ah Thao or Duck Head to his shut mates—due to his specialty meals, duck misua—Robert has been a crowd favourite even earlier than he joined the insurance coverage business 33 years in the past.

“I don’t really feel that previous! However in my youthful years, I was a singer and celebration host. So, I spent and invested rather a lot on garments, sneakers, luggage and jewellery as I all the time needed to feel and appear good, particularly throughout my performances. However over time, I’ve modified, and it’s due to Solar Life,” he shares.
Solar Life taught him that actual investments are belongings that considerably recognize in worth by way of the years. Jewellery is one in every of them, however alongside insurance coverage, actual property, and shares.
He realized that good monetary selections and correct investments can create ripples on one’s monetary state sooner or later, which he has fortuitously skilled firsthand. These are classes that he’s dedicated to share to different Filipinos so long as he can, collectively along with his spouse, Lilian, who can be with Solar Life.
“When individuals ask me why they want multiple insurance coverage product, I all the time inform them that purchasing extra is a hedge or safety towards time, inflation and taxes,” the award-winning monetary advisor says.
“It’s this perception within the worth of life insurance coverage insurance policies as an actual funding that I personally maintain a number of of my very own. If I’ve the posh of money and time, I cannot hesitate to purchase extra.”
His private favourite amongst Solar Life merchandise is the endowment plan due to its assured options. This covers insurance policy with endowment advantages, excellent for the risk-averse preferring fastened revenue from their investments.
And there are shoppers who’ve excessive urge for food for variable-linked insurance coverage (VUL), largely the youthful ones, just like the millennials and zoomers (or Technology Z).
“An important factor about funding, which I realized from Solar Life, is that in investing, there is no such thing as a option to predict the longer term,” dela Cruz tells.
In any case, investing is a long-term dedication. Ought to market crash, buyers ought to keep on the course, and never really feel unnerved or frightened.

“We should always by no means make an funding choice based mostly on feelings. There are two main emotional funding behaviors to keep away from, and these are worry and greed. It’s vital that we must always develop self-discipline to stay with one’s funding aim. If you let worry and greed take management over you, your sense of route shall be turned the other way up and your plans will all go improper,” he cautions.
Studying and experiencing are unending processes, he feedback. And each nugget of economic knowledge that he will get, Mr. Suave will all the time share to everybody.
“I’m certain I nonetheless have rather a lot to be taught and expertise. Right here is to extra years of studying and experiencing with Solar Life!”
Roberto Dela Cruz is a Gold Macaulay Club Qualifier.
For extra data and inquiries, go to the Solar Life web site at https://www.sunlife.com.ph/en/.
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