GameStop goes all-in on play-to-earn blockchain gaming and NFT buying and selling.
Brick-and-mortar retailer GameStop is betting huge on nascent and speculative digital applied sciences like blockchain in a bid to complement its sluggish retail enterprise. GameStop’s new blockchain enterprise phase has over 20 folks, sources inform The Wall Street Journal, and the unit has been confirmed by latest firm job listings.
GameStop has a multi-faceted strategy to web3. The corporate plans to open an NFT market the place customers can purchase and promote digital non-fungible tokens on the favored Ethereum blockchain. Alongside NFT creators, which GameStop is currently trying to woo, the retailer would take a lower on each public sale and sale.
Sources additionally inform the WSJ that GameStop has invested tens of millions into new crypto enterprise offers for play-to-earn blockchain video games. These experiences would ideally gasoline the engagement wheel required to spin NFT content material gross sales and trades.
The corporate is at present hiring 5 roles relating to web3, blockchain, and NFTs: