The brand new Hundreds of thousands Iron Brew ice cream is made up of a “silky easy” iron brew-flavoured ice cream with an iron-brew ripple and Hundreds of thousands sweeties operating by it, packaged in one-litre tubs.
The product is the results of a tie-up between Greenock agency Golden Casket and Hilton Ice Cream of Bradford, West Yorkshire. The 2 companies beforehand labored collectively on a Hundreds of thousands bubblegum and strawberry ice cream.
An additional product is deliberate for launch later within the 12 months, once more that includes Hundreds of thousands sweets and once more an unique for Iceland.
Hilton Ice Cream’s gross sales and advertising and marketing director Michael Jaconelli mentioned: “Following the success of our first brand-stretching train with Golden Casket we at the moment are launching an Iron Brew Hundreds of thousands ice cream.
“We wish to construct on this for future growth.”