Benedetto Vigna – Chief Government Officer of Ferrari – opined that the blockchain and NFT trade are niches that “deserve some consideration.” As such, the exec hinted that the posh sports activities automotive producer may proceed with its cryptocurrency endeavors sooner or later.
‘Blockchain and NFT Can Be Attention-grabbing for Us’
Whereas outlining the This autumn 2021 outcomes in the course of the current earnings call, Ferrari CEO Benedetto Vigna asserted that the agency will concentrate on the Web3 universe sooner or later.
“We strengthen our relationship with modern technological companions corresponding to Amazon Net Providers in Wales to be on the forefront of digital applied sciences and Net 3.0.”
The highest govt added that blockchain expertise, Web3, and NFTs are fascinating areas for Ferrari. These may assist for the model’s future growth and strengthen its place as a number one firm in its area, Vigna famous:
“I believe that as we mentioned, it’s necessary that we glance and we see how the brand new applied sciences will help our model. For certain, the digital applied sciences, the net 3.0 applied sciences that they’re utilizing the Blockchain and the NFT is an space that may be fascinating for us, it deserves some consideration.”
The CEO acknowledged that the cryptocurrency trade has been evolving at a quick tempo. He additionally outlined that a few of Ferrari’s rivals have already dipped their toes within the digital asset area, that means that “The Prancing Horse” ought to do the identical to meet up with the competitors.
The Italian sports activities automotive producer took its first steps on the earth of crypto on the finish of 2021. Again then, it partnered with the Swiss expertise firm – Velas Community AG – to create non-fungible tokens for its followers.
The digital collectibles shall be obtainable for buy from March 2022 (when the following season of System 1 begins).
Mattia Binotto – Normal Supervisor and Group Principal of Scuderia Ferrari – described Velas as an entity that “makes innovation and efficiency the hallmark of technologically superior services and products.”
Farhad Shagulyamov – CEO on the Swiss group – mentioned teaming up with Ferrari comes as a pure transfer because the Italian model is an ”icon of excellence.”
As a part of the settlement, Velas additionally grew to become Title Sponsor of the Ferrari Esports Sequence, the mono-brand sequence of “The Prancing Horse,” and the Esports workforce that can compete within the F1 championship.